A fun, young and trendy brand of color cosmetics that unleashes your confidence.
SILKYGIRL offers a complete range of high quality color cosmetics, fragrances and personal care products that will meet the needs of discerning consumers in both the urban and suburban markets.
SILKYGIRL’s brand personality is fun, young, colorful and exudes confidence. The core promise of the brand is delivered through the latest color and fragrance trend with high quality specifications of the products.
The Alliance Cosmetics Group is a leading distributor of cosmetics, hair color and personal care products. Brand portfolio includes SILKYGIRL cosmetics, fragrances, hair color, SG Men fragrances, Silky Lips lipcare, Silky White face products, Silky Care feminine hygiene wash, and Eau Thermale Avène skincare.
In Malaysia, SILKYGIRL is available at all major pharmacies, personal care stores, departmental stores and hypermarkets. Following the success of SILKYGIRL color cosmetics, the Alliance Group launched its fragrance line in July 2006.
Apart from introducing the SILKYGIRL women’s fragrances, the Alliance Cosmetic Group also introduced the SG Men fragrances. In 2015, ACG launched SILKYGIRL & Silky Professional Haircolor ranges to complete a head-to-toe offering to consumers.
ACG currently covers the geographical markets of Malaysia, Singapore, Brunei, Indonesia, Cambodia, Vietnam, Philippines, Myanmar & Mongolia.